Coinbase’s Bitcoin Rewards Card: A Strategic Move or Subscription Push?

Coinbase has introduced a new Bitcoin rewards credit card that offers up to 4% back on purchases, but with a catch: it requires an active Coinbase One subscription. The card, now available with a cheaper 'Basic' tier at $4.99 monthly, raises questions about whether this is a genuine innovation in rewards or a strategic move to drive adoption of the exchange's premium service. Failure to maintain the subscription could result in losing access to the card's benefits. This development highlights Coinbase's efforts to integrate cryptocurrency into everyday finance while potentially boosting its subscription revenue. As of July 2025, the move reflects the growing intersection of traditional financial products and digital assets, with Bitcoin at the forefront.

Coinbase’s 4% Bitcoin Card: Rewards Strategy or Subscription Play?

Coinbase's new Bitcoin rewards credit card offers up to 4% back on purchases, but hinges on a mandatory Coinbase One subscription. The move raises questions about whether this is a genuine rewards innovation or a push to boost adoption of the exchange's premium service.

The card requires an active Coinbase One membership, now available in a cheaper 'Basic' tier at $4.99 monthly. Failure to maintain the subscription risks account closure. This comes as Coinbase seeks to expand its subscription revenue, which totaled $698.1 million last quarter against $1.26 billion in trading fees.

While positioned as a crypto-friendly rewards program, the card's structure suggests a strategic play to drive recurring revenue. The timing coincides with Coinbase's introduction of a more affordable subscription tier, acknowledging limited uptake of its original $29.99 monthly offering.

Bitcoin Nears All-Time High as Nearly 99% of Addresses Turn Profitable

Bitcoin's rally has pushed 98.68% of addresses into profit territory, a historically bullish signal preceding breakouts. The cryptocurrency now flirts with record highs, its dominance reaffirmed as social sentiment turns euphoric.

Whale behavior defies expectations—Binance's large holders resist profit-taking despite prices eclipsing $100,000. This atypical accumulation pattern mirrors early-stage bull market dynamics rather than distribution phases.

Market structure appears increasingly robust. The scant unprofitable addresses represent purchases above $108,000, suggesting minimal overhead resistance. Analysts interpret the data as groundwork for sustained upward momentum.

FBS Analysts Link Fed Signals to a Potential Crypto Comeback

FBS analysts suggest macroeconomic shifts, particularly the normalization of the US Treasury yield curve, could reignite crypto market growth by 2025. The rebound in the spread between 10-year and 2-year Treasury yields marks a potential inflection point for investor sentiment.

Historically, yield curve normalization precedes central bank rate cuts to stimulate slowing economies. With inflation cooling and political pressure mounting on the Federal Reserve, markets increasingly price in monetary easing. Such conditions have previously fueled crypto rallies - notably Bitcoin's 500% surge post-2020 rate cuts.

Technical patterns suggest bullish momentum for Bitcoin, with a cup-and-handle formation indicating potential breakout above $105,000 resistance. The report positions digital assets as primary beneficiaries of improving liquidity conditions and renewed risk appetite.

Bitcoin Drops Sharply Amid Israeli Strikes on Iran, Triggering Market Turbulence

Geopolitical tensions flared as Israel launched airstrikes against Iran, sending shockwaves through cryptocurrency markets. bitcoin plunged 2.8% within 90 minutes, tumbling from $106,042 to $103,053—breaching the psychologically significant $105,000 support level.

The attack targeted Iran's nuclear facilities, according to Israeli Prime Minister Benjamin Netanyahu. This unexpected escalation caught bullish traders off guard, liquidating $427 million in long positions across derivatives markets. The swift downturn dashed immediate hopes of surpassing Bitcoin's May 2021 all-time high of $111,940.

Notably, traditional safe-haven assets moved inversely to crypto markets. Gold gained 1.44% while crude oil surged, highlighting investors' flight to conventional hedges during geopolitical crises. Market analysts anticipate a potential reversal as Bitcoin's fundamental adoption narrative remains intact.